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Teen Mom Barrier #8: Communicating the Barriers

The Power of Storytelling: Utilizing Video Across the Board
By Kelly Tryba, Public Relations Coordinator

Story. It is the most powerful communication tool on the planet. The best selling book of all time -- the Bible -- is filled with stories because stories are what capture the heart and transform lives.

In today's era, video is the current favored vehicle for storytelling. At Hope House, we produced a short video that has proved to be extremely effective in communicating the heart of our mission: teen moms face many intimidating barriers besides being a teen mom, but with a little love and empowerment, God's plan for their lives unfolds beautifully.

Please take a few minutes to watch our video, "Every Teen Mom has a Story." Then you will better understand the steps we took, listed below, to effectively leverage this video to spread the word about Hope House.

We have been able to utilize "Every Teen Mom has a Story" in numerous ways.  We first showed it at our annual Gala. We then sent it by email to our various professional contacts and asked them to share it. In fact, we assigned various staff members to personally email the video to their own contacts, with an appeal in requesting assistance to make this video go viral so that more teen moms find Hope House.

Next we sent the video to various organizations that support Hope House, from civic groups to churches to businesses. We sent it as part of a thank you and encouraged them to show it to their organization so that everyone there can see how their support is transforming lives.

We also tried some interesting social media approaches designed to build intrigue. The "Every Teen Mom has a Story" video features the stories of six different Hope House teen moms, so we separated the video into six chapters and then launched it on Facebook "chapter by chapter" in order to build suspense and interest. On Twitter, we opened with a compelling statement about how the video would make you stand up and cheer and included a powerful photo as well. We also introduced it on LinkedIn as a replicable marketing tool for other nonprofits to view.

In short, this video is proving to be a highly effective tool to communicate our mission. We kept it brief, told several powerful stories of transformation, and brainstormed creative ways to utilize all of our connections to disseminate the video far and wide. These approaches are replicable, and it is our hope that our video and strategies can help you tell your story, too!

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Blog Archives

January 2018

Organizational Growth Cycles: Stages that Lead to a Mature Nonprofit - 01/23/2018

November 2017

Knowledge Share #19: Creating Unity: The Power of Mealtime - 11/20/2017

October 2017

Knowledge Share #18: The Power of Networking - 10/12/2017

September 2017

Knowledge Share #18: Engaging the Millennial Generation - 09/19/2017

August 2017

Knowledge Share #17: When the Dream Seems Too Big - 08/17/2017

July 2017

Knowledge Share #16: Personalized Learning - The Cornerstone of our GED Program - 07/18/2017

June 2017

Knowledge Share #15: Special Needs and Special Moms - 06/08/2017

April 2017

Knowledge Share #14: Creating Connections through Children - 04/18/2017

March 2017

Knowledge Share #13: Managing Volunteers: Benjamin Franklin had it right! - 03/13/2017

February 2017

Knowledge Share #12: Advocacy and Self-Sufficiency: Finding the Balance - 02/14/2017

January 2017

Knowledge Share #11: Effective PR and Spot On Communications - 01/18/2017

November 2016

Knowledge Share #10: I Walk the Line: Creating Deep Connections While Maintaining Professional Boundaries - 11/15/2016

September 2016

Knowledge Share #9: "Fundraising for Non-Profits: An Insider's Perspective" - 09/22/2016

August 2016

Knowledge Share #8: Breaking Out of Poverty - 08/18/2016

July 2016

Knowledge Share #7: Creating a Home - 07/11/2016

June 2016

Knowledge Share #6: The Power of Mindset - 06/14/2016

May 2016

Knowledge Share #5: College or Bust! - 05/17/2016

April 2016

Knowledge Share #4:Understanding Addiction - 04/07/2016

March 2016

Knowledge Share #3:Mentoring Empowers Teen Moms - 03/21/2016

February 2016

Knowledge Share #2: Healthy Relationships - 02/11/2016

January 2016

Knowledge Share #1: Brain Development - 01/12/2016

December 2015

Teen Mom Barrier #8: Communicating the Barriers - 12/16/2015

October 2015

Teen Mom Barrier #7: Homelessness - 10/09/2015

July 2015


June 2015

Teen Mom Barrier Number #5: Domestic Violence - 06/03/2015

May 2015

Teen Mom Barrier # 4 The Challenges of College - 05/12/2015

April 2015

Teen Mom Barrier #3: The Unexpected Bill: Car Repair, Doctor's Visit, Broken Pipe - 04/03/2015

February 2015

Teen Mom Barrier #2: Childcare - 02/18/2015

January 2015

Teen Mom Barrier #1: Society's Negative Expectations - 01/26/2015

December 2014

Teen Mom Misconception #7: Teen Moms Are Completely Self-Absorbed - 12/29/2014

October 2014

Teen Mom Misconception #6: Teen moms drop out of school because they want to - 10/31/2014

September 2014

Teen Mom Misconceptions #5: Success is Impossible - 09/22/2014

July 2014

Misconception #4: Shaming Teen Moms is an Effective Approach - 07/22/2014

June 2014

Misconception #3: Mentoring Teen Moms is Complicated - 06/05/2014

May 2014

Because they want someone to love them? - 05/21/2014

April 2014

Teen Moms - A Persecuted Population? - 04/22/2014

March 2014

Connecting across the Continents: Teen Moms and the People Who Love Them - 03/18/2014

February 2014

Can you break out of poverty with a vocabulary of just 900 words? - 02/17/2014

January 2014

Community - 01/20/2014

December 2013

8 Pennies - 12/18/2013

November 2013

"The most courageous young women I know." - 11/14/2013

September 2013

Our Graduates: In their hands, they hold the future! - 09/30/2013

August 2013

The Cliff Effect and Other Perils on the Journey to Self-Sufficiency - 08/30/2013

July 2013

Breaking the Cycle: Do Poor Teens Have to Become Poor Adults? - 07/30/2013

June 2013

Measuring the Intangible - 06/15/2013

May 2013

Grown-Up Mom - 05/01/2013


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