BLOG: KNOWLEDGE SHARE
Teen Mom Barrier #8: Communicating the Barriers
The Power of Storytelling: Utilizing Video Across the Board
By Kelly Tryba, Public Relations Coordinator
Story. It is the most powerful communication tool on the planet. The best selling book of all time -- the Bible -- is filled with stories because stories are what capture the heart and transform lives.
In today's era, video is the current favored vehicle for storytelling. At Hope House, we produced a short video that has proved to be extremely effective in communicating the heart of our mission: teen moms face many intimidating barriers besides being a teen mom, but with a little love and empowerment, God's plan for their lives unfolds beautifully.
Please take a few minutes to watch our video, "Every Teen Mom has a Story." Then you will better understand the steps we took, listed below, to effectively leverage this video to spread the word about Hope House.
We have been able to utilize "Every Teen Mom has a Story" in numerous ways. We first showed it at our annual Gala. We then sent it by email to our various professional contacts and asked them to share it. In fact, we assigned various staff members to personally email the video to their own contacts, with an appeal in requesting assistance to make this video go viral so that more teen moms find Hope House.
Next we sent the video to various organizations that support Hope House, from civic groups to churches to businesses. We sent it as part of a thank you and encouraged them to show it to their organization so that everyone there can see how their support is transforming lives.
We also tried some interesting social media approaches designed to build intrigue. The "Every Teen Mom has a Story" video features the stories of six different Hope House teen moms, so we separated the video into six chapters and then launched it on Facebook "chapter by chapter" in order to build suspense and interest. On Twitter, we opened with a compelling statement about how the video would make you stand up and cheer and included a powerful photo as well. We also introduced it on LinkedIn as a replicable marketing tool for other nonprofits to view.
In short, this video is proving to be a highly effective tool to communicate our mission. We kept it brief, told several powerful stories of transformation, and brainstormed creative ways to utilize all of our connections to disseminate the video far and wide. These approaches are replicable, and it is our hope that our video and strategies can help you tell your story, too!
Knowledge Share #8: Breaking Out of Poverty - 08/18/2016
Knowledge Share #7: Creating a Home - 07/11/2016
Knowledge Share #6: The Power of Mindset - 06/14/2016
Knowledge Share #5: College or Bust! - 05/17/2016
Knowledge Share #4:Understanding Addiction - 04/07/2016
Knowledge Share #3:Mentoring Empowers Teen Moms - 03/21/2016
Knowledge Share #2: Healthy Relationships - 02/11/2016
Knowledge Share #1: Brain Development - 01/12/2016
Teen Mom Barrier #8: Communicating the Barriers - 12/16/2015
Teen Mom Barrier #7: Homelessness - 10/09/2015
TEEN MOM BARRIER #6: GENERATIONAL POVERTY - 07/16/2015
Teen Mom Barrier Number #5: Domestic Violence - 06/03/2015
Teen Mom Barrier # 4 The Challenges of College - 05/12/2015
Teen Mom Barrier #2: Childcare - 02/18/2015
Teen Mom Barrier #1: Society's Negative Expectations - 01/26/2015
Teen Mom Misconceptions #5: Success is Impossible - 09/22/2014
Misconception #3: Mentoring Teen Moms is Complicated - 06/05/2014
Because they want someone to love them? - 05/21/2014
Teen Moms - A Persecuted Population? - 04/22/2014
Community - 01/20/2014
8 Pennies - 12/18/2013
"The most courageous young women I know." - 11/14/2013
Our Graduates: In their hands, they hold the future! - 09/30/2013
Measuring the Intangible - 06/15/2013
Grown-Up Mom - 05/01/2013
Misconception #4: Shaming Teen Moms is an Effective Approach
Eva said: I am so proud of Vanessa good friend of mine and mother. [more]