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Teen Mom Barrier #8: Communicating the Barriers


The Power of Storytelling: Utilizing Video Across the Board
By Kelly Tryba, Public Relations Coordinator


Story. It is the most powerful communication tool on the planet. The best selling book of all time -- the Bible -- is filled with stories because stories are what capture the heart and transform lives.


In today's era, video is the current favored vehicle for storytelling. At Hope House, we produced a short video that has proved to be extremely effective in communicating the heart of our mission: teen moms face many intimidating barriers besides being a teen mom, but with a little love and empowerment, God's plan for their lives unfolds beautifully.


Please take a few minutes to watch our video, "Every Teen Mom has a Story." Then you will better understand the steps we took, listed below, to effectively leverage this video to spread the word about Hope House.



We have been able to utilize "Every Teen Mom has a Story" in numerous ways.  We first showed it at our annual Gala. We then sent it by email to our various professional contacts and asked them to share it. In fact, we assigned various staff members to personally email the video to their own contacts, with an appeal in requesting assistance to make this video go viral so that more teen moms find Hope House.


Next we sent the video to various organizations that support Hope House, from civic groups to churches to businesses. We sent it as part of a thank you and encouraged them to show it to their organization so that everyone there can see how their support is transforming lives.


We also tried some interesting social media approaches designed to build intrigue. The "Every Teen Mom has a Story" video features the stories of six different Hope House teen moms, so we separated the video into six chapters and then launched it on Facebook "chapter by chapter" in order to build suspense and interest. On Twitter, we opened with a compelling statement about how the video would make you stand up and cheer and included a powerful photo as well. We also introduced it on LinkedIn as a replicable marketing tool for other nonprofits to view.


In short, this video is proving to be a highly effective tool to communicate our mission. We kept it brief, told several powerful stories of transformation, and brainstormed creative ways to utilize all of our connections to disseminate the video far and wide. These approaches are replicable, and it is our hope that our video and strategies can help you tell your story, too!

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Blog Archives

March 2017

Knowledge Share #13: Managing Volunteers: Benjamin Franklin had it right! - 03/13/2017


February 2017

Knowledge Share #12: Advocacy and Self-Sufficiency: Finding the Balance - 02/14/2017


January 2017

Knowledge Share #11: Effective PR and Spot On Communications - 01/18/2017


November 2016

Knowledge Share #10: I Walk the Line: Creating Deep Connections While Maintaining Professional Boundaries - 11/15/2016


September 2016

Knowledge Share #9: "Fundraising for Non-Profits: An Insider's Perspective" - 09/22/2016


August 2016

Knowledge Share #8: Breaking Out of Poverty - 08/18/2016


July 2016

Knowledge Share #7: Creating a Home - 07/11/2016


June 2016

Knowledge Share #6: The Power of Mindset - 06/14/2016


May 2016

Knowledge Share #5: College or Bust! - 05/17/2016


April 2016

Knowledge Share #4:Understanding Addiction - 04/07/2016


March 2016

Knowledge Share #3:Mentoring Empowers Teen Moms - 03/21/2016


February 2016

Knowledge Share #2: Healthy Relationships - 02/11/2016


January 2016

Knowledge Share #1: Brain Development - 01/12/2016


December 2015

Teen Mom Barrier #8: Communicating the Barriers - 12/16/2015


October 2015

Teen Mom Barrier #7: Homelessness - 10/09/2015


July 2015

TEEN MOM BARRIER #6: GENERATIONAL POVERTY - 07/16/2015


June 2015

Teen Mom Barrier Number #5: Domestic Violence - 06/03/2015


May 2015

Teen Mom Barrier # 4 The Challenges of College - 05/12/2015


April 2015

Teen Mom Barrier #3: The Unexpected Bill: Car Repair, Doctor's Visit, Broken Pipe - 04/03/2015


February 2015

Teen Mom Barrier #2: Childcare - 02/18/2015


January 2015

Teen Mom Barrier #1: Society's Negative Expectations - 01/26/2015


December 2014

Teen Mom Misconception #7: Teen Moms Are Completely Self-Absorbed - 12/29/2014


October 2014

Teen Mom Misconception #6: Teen moms drop out of school because they want to - 10/31/2014


September 2014

Teen Mom Misconceptions #5: Success is Impossible - 09/22/2014


July 2014

Misconception #4: Shaming Teen Moms is an Effective Approach - 07/22/2014


June 2014

Misconception #3: Mentoring Teen Moms is Complicated - 06/05/2014


May 2014

Because they want someone to love them? - 05/21/2014


April 2014

Teen Moms - A Persecuted Population? - 04/22/2014


March 2014

Connecting across the Continents: Teen Moms and the People Who Love Them - 03/18/2014


February 2014

Can you break out of poverty with a vocabulary of just 900 words? - 02/17/2014


January 2014

Community - 01/20/2014


December 2013

8 Pennies - 12/18/2013


November 2013

"The most courageous young women I know." - 11/14/2013


September 2013

Our Graduates: In their hands, they hold the future! - 09/30/2013


August 2013

The Cliff Effect and Other Perils on the Journey to Self-Sufficiency - 08/30/2013


July 2013

Breaking the Cycle: Do Poor Teens Have to Become Poor Adults? - 07/30/2013


June 2013

Measuring the Intangible - 06/15/2013


May 2013

Grown-Up Mom - 05/01/2013


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Recent Comments

Knowledge Share #6: The Power of Mindset
Caty love said: Danielle is one of my friends back from high school and just wanted to stop by and show her how hap ...   [more]

Measuring the Intangible
Kim said: The truth just shines thrguoh your post   [more]

Teen Mom Misconceptions #5: Success is Impossible
Brenda said: Fantastic blog Lauren - and so true. Success IS possible when people love and believe in you! Nev ...   [more]

Misconception #4: Shaming Teen Moms is an Effective Approach
Eva said: I am so proud of Vanessa good friend of mine and mother.   [more]

Teen Moms - A Persecuted Population?
Lisa said: Trisha and Brenda, thank you for your comments! I am so excited to start a conversation that will re ...   [more]

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